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Aboriginal art company, Western Desert, est. 1972

Papunya Tula Artists

One of Australia's most significant Aboriginal art companies needed a store that carries every painting with the care it deserves.

Custom Shopify theme built for the catalogue
Real-time SAM inventory and provenance sync
120+ Active artists catalogued online

What needed
solving

Papunya Tula Artists is wholly owned by Western Desert artists, with around 120 active artists. Every work carries story and provenance. The company needed a custom storefront with real editorial weight, and an end to manually re-entering artwork details from their SAM inventory platform.

  • Custom Shopify theme
  • SAM platform integration
  • Artist and artwork catalogue
  • Editorial storytelling pages
  • Performance and technical SEO
  • Hosting and support

How we
did it

We designed and built a custom Shopify theme with gallery-grade typography and space, dedicated artist profiles and the provenance details collectors look for.

The store connects directly to SAM, so new artworks, artist records, stories, dimensions and prices flow into Shopify automatically and the gallery team manages everything in one place.

The outcome

Papunya Tula now has a storefront worthy of a fifty-year legacy, and a catalogue that keeps itself up to date.

Want results like
Papunya Tula Artists?

Tell us about your project and we'll come back within one business day with ideas and a no-obligation quote.

Call us directly 02 9834 4119
Email us hello@defyn.com.au
Sydney office 14/188 Swallow Drive, Erskine Park NSW 2759
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