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Strategic advisor to founders and CEOs

Simon Greally

An advisor to founders and CEOs whose website did not match the calibre of his work, and was not built for search or regular publishing.

150% Increase in organic SEO performance after launch
Preserved URLs kept through the migration
Minutes To publish new field notes

What needed
solving

Simon Greally advises founders and CEOs across AI, tech and media. His old Webflow site looked dated next to the work he does, and it was not set up for search or for publishing new thinking quickly.

  • Webflow to WordPress migration
  • Redesign of every page
  • Technical and on-page SEO
  • Schema and speed work
  • Lead capture and enquiry flow

How we
did it

We moved the site to WordPress and redesigned every page with an editorial feel: a strong hero, case studies, field notes and separate enquiry paths for projects, retainers and workshops.

Content came across from Webflow with URLs preserved, so no search equity was lost in the move, and we set up the SEO, schema and speed foundation the site had been missing.

The outcome

The new site ranks, publishes in minutes and brings in qualified enquiries from founders and CEOs who fit the advisory work.

Want results like
Simon Greally?

Tell us about your project and we'll come back within one business day with ideas and a no-obligation quote.

Call us directly 02 9834 4119
Email us hello@defyn.com.au
Sydney office 14/188 Swallow Drive, Erskine Park NSW 2759
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