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Global poverty charity

The Hunger Project Australia

A powerful mission was getting lost on a website that did not explain it clearly or make giving easy.

160% Increase in donation engagement
190% SEO growth
80% Faster website

What needed
solving

The Hunger Project Australia had a powerful mission, but key messages were getting lost and supporters were not being guided towards donating. Improving the donation pathway was a major priority.

  • Website design
  • WordPress development
  • Content management
  • Donation integration
  • CRM integration
  • SEO campaign

How we
did it

We restructured the site to tell the story and impact clearly, then designed a more intentional journey that builds trust and leads to the moment of giving.

Donations and CRM are integrated, the site is much faster, and an SEO campaign has grown organic reach.

The outcome

The site now explains the mission at a glance and guides supporters to give, with stronger donation engagement and search growth.

Want results like
The Hunger Project Australia?

Tell us about your project and we'll come back within one business day with ideas and a no-obligation quote.

Call us directly 02 9834 4119
Email us hello@defyn.com.au
Sydney office 14/188 Swallow Drive, Erskine Park NSW 2759
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