Vinyl record store, Melbourne
Heartland Records
A record store with 5,000+ products and a slow online store where customers struggled to find what they wanted.
The challenge
What needed
solving
Heartland Records' WooCommerce store was slow and underperforming. With more than 5,000 products, filtering and browsing were sluggish, making it harder for customers to find records and easier for them to leave.
- WooCommerce to Shopify migration
- Rebuilt product filtering
- Australia Post integration
- Shop Pay
- Google reviews integration
- Technical SEO
Our approach
How we
did it
We audited the existing store, cleaned up the catalogue structure and planned a Shopify build that handles a large inventory without slowing down.
After migrating, we rebuilt the collections and filters so customers can narrow 5,000+ products quickly, and integrated Australia Post for smoother shipping and fulfilment.
The outcome
Heartland Records now has a fast, reliable store built for a large catalogue, with more orders and more returning customers.
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Heartland Records?
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